Today, biodiversity claims are not always expressed in the same way for ‘product’ environmental labeling and CSR reports.

1️⃣Different issues: CSR claims often focus on land use, while product claims (based on LCA – Life Cycle Analysis) also address climate, certain forms of pollution and land use.

2️⃣Distinct metrics: MSA (Mean Species Abundance) is used for CSR claims, while PDF (Potential Disappeared Fraction of Species) is the standard for products.

📌 In summary: The “translator” between “product” and “CSR” claims is costly and often inaccurate… and, in the end, everyone gets lost. 🤔

We have decided to tackle the subject head on! Unity is strength, which is why we are delighted to announce our partnership with Darwin! Darwin is developing a platform to assess, improve and strengthen the company’s interactions with Nature. 🤝 Together, we will bring coherence to companies’ biodiversity claims. Our ambition: to ensure that they speak the same language to their consumers and their investors… while saving time and money to focus on what matters most: strategy and ACTION.

This non-exclusive partnership opens up exciting new possibilities for our clients. ✨ We will continue to explore other opportunities with our current and future partners, as we firmly believe that collaboration is the key to moving towards ecological transition. 💡

🪛🔩 Technical PS for curious people: To find out more about measurement units (MSA, PDF) and their impact, check out this article.